Launching a product on Amazon FBA is more competitive than ever. A good product isn’t enough; you need a launch strategy that boosts visibility and drives early momentum.
Why Launch Strategy Matters
Amazon’s ranking algorithm favors products that generate early sales velocity and positive reviews. Without a proper launch, even great products get buried under competitors.
Steps to a Successful Amazon FBA Launch
- Keyword Research: Identify high-intent keywords to target from day one.
- Optimized Listings: Titles, bullet points, descriptions, and images must be SEO and conversion ready.
- Early PPC Campaigns: Run Sponsored Products and Sponsored Brands campaigns to jumpstart traffic.
- Promotions & Discounts: Limited-time deals or coupons can improve CTR and conversions.
- Review Generation: Encourage early reviews ethically through great customer experience.
Common Launch Pitfalls
- Relying only on ads without optimizing your listing.
- Pricing too high or too low, hurting perceived value.
- Neglecting backend keywords and missing organic traffic.
AmazonFeds Launch Expertise
We’ve helped sellers rank faster by combining optimized listings, PPC campaigns, and branding. Our launch playbooks are designed for long-term growth, not just short-term hype.